Internet Marketing Tips 41-50

41 Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don’t sell or ones that hardly sell. Tell them you’ll accept offers via e-mail or your web form. You could even accept fair barter deals for other products and services.

42 Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.

43 Give your customers free shipping. If you can’t afford that, you can give free shipping to customers who buy over a certain dollar amount to raise profits. You could also charge other businesses for inserting ads in your product package. This will make up for your free shipping losses.

44 Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional. If your visitors can’t order, navigate to where they want to go or see pictures of your product, they likely won’t revisit or order.

45 Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice and type in “free (what you want)” and you will usually find it.

46 Use a lot of sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don’t have time to read a whole sales letter. This will allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.

47 Allow your prospects to choose between a retail or wholesale price. Of course you need to make a profit on the wholesale price. Just charge people a monthly or yearly membership fee to always get your products at wholesale cost. Your business would be like the offline wholesale shopping clubs.

48 You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount. You could also extend the offer over a certain period of time and attract them to revisit your web site. For example, you could say, “Buy Over $50 Worth Of Merchandise Within The Next Month And Get A 20% Discount!”

49 Make your visitors feel comfortable at your web site. Give them your main business address. Your visitors may not trust you if you’re using a P.O. Box. If you want to make them feel really comfortable, give them your business, home and cell phone number. Then they will know they can get hold of you if they need help.

50 Give your visitors a free membership to your online club. People want to belong to something, why not your online club? You could also give away a free e-zine for club members only. You could make money by offering a deluxe membership for a monthly fee.