Internet Marketing Tips 51-60

51 Tell your audience what kind of support they’ll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don’t want to buy products without knowing you will be there to help if they have problems.

52 Make your classified ads stand out in a crowd. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, “WIN a VACATION to Las Vegas!” Another example would be, “Win A ($) Trip To Las Vegas!”

53 Spice up your web site’s wording by using plenty of adjectives. It gives your visitors a clearer vision of what you’re explaining or describing to them. For example, if you were describing a software program you could say, “This easy-to-use software gently guides you through the whole set up process.”

54 Don’t make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have people click to read the rest. For example, you could say, “How To Increase Your Sales By 200% by Larry Dotson. To Read Click Here!”

55 Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don’t like your guarantee or graphics. It could be anything.

56 Market your web site as a free club instead of a web site. This’ll increase your repeat visitors and sales because people enjoy belonging to groups. You could have a members’ message board, give visitors’ membership IDs, give them membership graphics to place on their web sites, etc.

57 Tell your potential customers that your ordering system is highly secure. Also reassure them that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure.

58 Check your web site links regularly. If people click on a link and it doesn’t work, they usually won’t risk wasting their time clicking on another one. For example, would you revisit a web site after two of the links you really wanted to click on didn’t work? You probably wouldn’t even bookmark the site.

59 Give visitors a positive experience when they’re at your web site. Provide them with original content and free things. They’ll tell all of their friends about it. You could also persuade them to tell their friends about it by starting an affiliate program. It could pay per sale, per click or per lead.

60 Use pictures or graphics on your web site that support the product you’re selling. They could give your visitors a clearer vision of your product, the benefits of the product, people’s emotion when they own the product, etc. You could also use ‘before’ and ‘after’ pictures.