Internet Marketing Tips 71-80

71 Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift-wrapping, etc. For example, you could say, “Free gift-wrapping to the first 1000 people who order.” Another example, “Free shipping to anyone who orders before (date).”

72 Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. For example, on the web no one really knows if you’re a one-man business or huge corporation, unless you tell them. Just design your web site to look professional.

73 Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily. For example, you could say, “Please fill out all of the order form below. We accept all major credit cards and online checks. Please click the “Order” button only once. You don’t want to get double charged.”

74 Give your customers buying incentives so they’ll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. For example, if you give your customers points every time they buy something, they will start collecting them and buy more things. They will want to save up enough points to get a free product.

75 Tell people about your site whenever you get a chance. Those people will tell other people and so on. It’s a cheap way to multiply your advertising. For example, if you’re at a grocery store, mention it to people you talk to; the check clerk, the bag boy, etc. Every little bit helps.

76 Write and send press releases for your web site. Use strong headlines, make it newsworthy, and tell the journalist why their readers would like it. You could increase your chances of getting your release read or published by communicating with editors regularly and creating a professional friendship with them.

77 Make your long ad copy interesting enough so people click through to the next web page. If it’s not, they won’t take the time to click and read more. For example, you could say, “Click here to read more and to get a top secret tip!” Another example, “Click here to read about the 10 free bonuses!”

78 Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page. For example, you could require the users to say on their web site, “These graphics were made possible by (your business name and web site address).”

79 You could hold a special $1 sale for your potential customers. They’ll come to your web site to buy your product for only a dollar, but may buy other products. For example, you could sell an e-book for one dollar and have ads near it for other e-books you sell for, say, $27.

80 Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once, which will increase your orders. You’ll need to have at least 50% original content in it so people don’t unsubscribe because they read your information in other e-zines.