Internet Marketing Tips 91-100
91 Offer free advertising space to well-known and respected companies on your web site. Sometimes people link their business credibility to yours. If you sell advertising this might help too. People will see high profile ads on your web site and want to advertise there too.
92 People have been taught all their lives to respect people in authority. Tell your visitors that you are the president or CEO of your business. For example, you could sign your ad or web site, “(your name) Vice-President of (the business).” Another example, “(your name) Author Of The Book (title).”
93 Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales. You could also use a chat room or message system on your web site to communicate with them.
94 Test the “bill me later option” on your web site. Most people are honest and will pay you. It is a powerful little technique and could increase your sales. You would just have to e-mail them a bill or charge their credit card a few weeks later. You could offer Cash On Delivery (COD) too.
95 Find a charity your target audience would likely support. Tell people in your ad copy that you will give a percentage of the profits to that charity. You could give them a few choices of which charity their percentage of the profits should go. Just let them check the one they want when they order.
96 Hold a “Buy the Most Wins” contest on your web site. Tell people each monthly winner will get their entire purchase refunded. This will get some of your customers to compete to get all their purchases for free.
97 Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily. You could offer other autoresponder courses in your first autoresponder course to allow them to see your message even more times. Just include your ad in each lesson.
98 Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to e-zines. You could make it a column and interview someone new every week. If an e-zine elects to run your column regularly that would be free ongoing exposure.
99 Make your readers visualize they have already bought your product in your ad. Tell them what results they have got from it and how it makes them feel. They’ll already become emotionally attached before they buy. For example, you could say, “Imagine using our product to increase your sales by 600%!”
100 When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” e-mail and include an advertisement for other products you sell. You could follow-up every few months. For example, you could attach or link to an e-book catalog on all the product you sell or resell.
Completely agree with you.
How is ‘the cloud’ affecting business?
Hello Tim: Have only had a chance to skim and scan the 100 Internet Tips; have not had the time to digest and assimulate yet; but I will – hopefully sooner than later.
I am not into internet marketing yet; have a site “under development” as the Host keeps telling me.
I am snowed under with info products; have been trying to shovel my way out – what a job!
Sure need all the help I can get (feel sorry for this 84 yr old WWII vet., and 20 plus yrs army retiree, who is trying to eek out a living late in life to give his spouse (better half) of almost 62 yrs. the creature comforts she so richly deserves for having put up with me all those years).
Hope I can pick up some pointers from the 100 IM Tips.
I am also following the Pipeline Profits Video series
and enjoyng the The Freedom List; than you.
Lloyd Adams
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Tim
Many thanks for the list. Like Lloyd I am wading through the information on my computer and have been doing so for about 18 months. A sad case of analysis paralysis !
I am heartened to see you dive straight in. You obviously know your way around the techie side of the computer a bit more than me. I am also a senior person and find the actual setting up of the website challenging to say the least. Don’t even understand the point and clicks and from what I read the search engines are not all that keen on cookie cutter sites anyway. I have several blogs but don’t feel I will be in the professional leagues until I have the fully fledged websites.
Sooo much information to put up but the fear sets in constantly. Thanks for your lovely newsletters and generosity in providing information.
Cheers
Pamela
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Please re-read your copy to notice the number of times you use the word ‘that’….It is the most overworked and often UN-necessary word in most sentences….For instance
#60:Use pictures or graphics on your web site that support the product you’re selling. An easy switch: drop “that” and change the next word to ’supporting’ the product.
#67:This will show people that you’re not hiding behind your ad copy ….The word is NOT needed. “This will show people you’re not hiding behind your ad copy.”
#70: “if they find the five words in your ad copy that are misspelled”….You can alternate by saying ‘which’
#92:Tell your visitors that you are the president or CEO of your business.” When you remove “that” your sentence remains literate and just as easily understood.
I have copied ALL your tips and modified the language in many sentences this way….I am a ‘word merchant’ who often edits manuscripts to free them of redundant and/or unnecessary verbage. I already sent #1-50 to myself, however there are also a few examples where you could make deletions or alterations by adding ‘ing’ to the next word or substituting ‘which’….We are such creatures of habit….hee hee, probably left over from having assignments where the requirement for the number of words weighed as heavily on our ‘grade’ as the content….Be well, I liked your tips and will certainly review them more than once as I am about to publish and market a BOOK! NOT about real estate in any way.
From the desert of Las Vegas Nevada….Aloha, Jediah Ahern KWdirect@onlyrealestate.net
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