#60:Use pictures or graphics on your web site that support the product you’re selling. An easy switch: drop “that” and change the next word to ‘supporting’ the product.

#67:This will show people that you’re not hiding behind your ad copy ….The word is NOT needed. “This will show people you’re not hiding behind your ad copy.”

#70: “if they find the five words in your ad copy that are misspelled”….You can alternate by saying ‘which’

#92:Tell your visitors that you are the president or CEO of your business.” When you remove “that” your sentence remains literate and just as easily understood.

I have copied ALL your tips and modified the language in many sentences this way….I am a ‘word merchant’ who often edits manuscripts to free them of redundant and/or unnecessary verbage. I already sent #1-50 to myself, however there are also a few examples where you could make deletions or alterations by adding ‘ing’ to the next word or substituting ‘which’….We are such creatures of habit….hee hee, probably left over from having assignments where the requirement for the number of words weighed as heavily on our ‘grade’ as the content….Be well, I liked your tips and will certainly review them more than once as I am about to publish and market a BOOK! NOT about real estate in any way.
From the desert of Las Vegas Nevada….Aloha, Jediah Ahern KWdirect@onlyrealestate.net

Many thanks for the list. Like Lloyd I am wading through the information on my computer and have been doing so for about 18 months. A sad case of analysis paralysis !
I am heartened to see you dive straight in. You obviously know your way around the techie side of the computer a bit more than me. I am also a senior person and find the actual setting up of the website challenging to say the least. Don’t even understand the point and clicks and from what I read the search engines are not all that keen on cookie cutter sites anyway. I have several blogs but don’t feel I will be in the professional leagues until I have the fully fledged websites.
Sooo much information to put up but the fear sets in constantly. Thanks for your lovely newsletters and generosity in providing information.
Cheers
Pamela

I am not into internet marketing yet; have a site “under development” as the Host keeps telling me.
I am snowed under with info products; have been trying to shovel my way out – what a job!

Sure need all the help I can get (feel sorry for this 84 yr old WWII vet., and 20 plus yrs army retiree, who is trying to eek out a living late in life to give his spouse (better half) of almost 62 yrs. the creature comforts she so richly deserves for having put up with me all those years).

Hope I can pick up some pointers from the 100 IM Tips.
I am also following the Pipeline Profits Video series
and enjoyng the The Freedom List; than you.

Lloyd Adams