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Part 2: Broadening The Funnel


Tim Brocklehurst Part 3

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Please give your comments and any questions on part 2 of the video series at the bottom of the page…

Following is a transcript of the video (asterixes indicate a clide change).

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Welcome back. And thanks for all the feedback from the first video. I’m glad to hear it helped and I hope to answer some of your questions in this second part.The marketing funnel is a key concept to creating an online business and in this session I’d like to explain how you can expand the opening of yours to maximize the number of signups you get.If you can do this, with qualified, targeted traffic, then you WILL generate more sales and create a highly successful automatic business of your own.Is that what you want?If it is, keep watching:This is Oxford Street, in London

It is perhaps the busiest shopping street here in the UK. Hundreds of thousands of purchase are made in this street alone every day.

The shops in Oxford Street pay some of the highest rent anywhere in the world to have an outlet there.

They’re all well known, well established brands, such as

Marks and Spencer, Selfridges, Nike, Top Shop, HMV, Gap…

On the Internet, our comparable brands are Google,

Yahoo,

Amazon and

My Space, for example.

So lets say you’re starting a shop offline and you want to make a success of it quickly.

Would you go all out to position your shop in the heart of Oxford Street?

Of course not. Even if you could afford the rent, there is a long waiting list so it could be a year or more before you’d be granted the space.

So perhaps you would look at Wigmore Street, round the corner,

or Hanover Street…

But even then, the rent is likely to be prohibitive for the amount of passing traffic you will get. Its a big gamble.

So… all you can do, is move out from the central shopping street, and look at somewhere less expensive. Somewhere you can set up your shop where there is enough passing traffic to get started and where your profits will exceed your rent.

Could be Cricklewood for example, or
Clapton… Anywhere…

But the important thing is, you can afford it. - and you know that the nearer you get to the main shopping street, the more expensive it is.

So we’ll look for somewhere in the pale area on this map.

OK - lets pick Clapton.

So there you are in Clapton, ready to set up shop.

And here it is…

Now, just to bring us back to earth, lets remember we’re not really setting up a shop in Clapton, that’s only an example.

You’re putting up a squeeze page on The Internet. And you’ve got to be realistic, its not going to get Oxford-Street-Style traffic.

But you can think of your squeeze page as your shop window. It is the opening to your funnel.

The signup box on your squeeze page, is

Your Shop Door.

So - say you post up your squeeze page on the web.

It’ll be like setting up shop in Clapton. Not a lot of passing traffic, and you’ll be working your heart out to get it.

You’ll be using techniques like pay-per-click advertising, article marketing, traffic exchanges and ezine ads.

I’ll have more about methods for getting traffic later in the series.

You’ll get some traffic through these methods, but it can be a slow process.

The point is, its just you and your squeeze page. With you doing all the work.

This is directly comparable to the passing traffic you’ll get in a capilliary street in Clapton.

So what do you think your funnel looks like?

Hmm - its narrow.

And what you want is a nice broad funnel, attracting hundreds of signups every day.

Now then.. this is where it gets interesting. So you can stop wondering, and let the penny drop.

Are you Ready? …

OK. Imagine if you could clone your shop, and yourself, so that you now have two shops.

OK, each of them still in Clapton perhaps, and each of them relying on what passing traffic there is out there in a quiet suburban street…

There - With no more effort on your part, you have immediately doubled the size of your business.

OK. If we really were in Clapton, to clone in such a way takes time, work, extra rent. Expansion like this is a big step.

But on the Internet, you can do it easily.

And then you can keep doing it. And the people you give your shop to, can do it too…

You can have hundreds of people drawing traffic to your shop window, positioned all over the Internet.

Not only that, but…

it won’t cost you anything.

So instead of just YOU working all hours to get traffic to your squeeze page,

You can have others pushing traffic to their own version of your squeeze page too.

And the more you get…

The more it will grow.

Do you want to know how to do that?

Well keep listening. Because I’m going to show you how you can expand your funnel from this…

To this…

And create an automatic business generating thousands in revenue.

I’m going to show you how to use viral marketing, the natural phenomenon of the Internet,

to create exponential growth in your business, like a snowball rolling down a hill.

The greater the surface area on a snowball, the more snow it picks up, and the faster it grows. Just like the more people you have with clones of your shop, the more clones will be made, the more signups you will get, and the more sales you will generate.

You don’t need Oxford Street

This method is unstoppable.

Now Remember this:

If you’re building a business online and you DON’T use viral marketing..

Then you might as well be OFFLINE.

Which would you rather…?

That’s it for this time. Keep watching out for the next part because I’ve got some big secrets to disclose showing you EXACTLY how to grow your business with the power of viral marketing.

Now please let me have your thoughts on the series so far…. below…

Comments

36 Responses to “Part 2: Broadening The Funnel”

  1. jacob rhodes on December 1st, 2007 12:55 am

    Great job got my full attention ready for next video.

    [Reply]

  2. Kes on December 1st, 2007 3:14 am

    Very interesting videos, but what do you do if you have nothing to sell and no website??

    [Reply]

  3. Kevin on December 3rd, 2007 9:56 pm

    Kes,
    Tim eluded to this in his first video. You can do this by finding someone else’s product and promoting it as an affiliate.

    You are welcomed to visit my site for more information or contact me at kevinkingok@gmail.com

    Good luck in your endeavor.

    Kevin

    [Reply]

  4. john hadskey on December 4th, 2007 7:20 pm

    Tim you ar doing a great service and an extraordinery job Thanks John

    [Reply]

  5. Bona on December 4th, 2007 8:46 pm

    Another great video….thanks.

    Now I am really looking forward to the next.

    regards,
    Bona.

    [Reply]

  6. Mike Didericksen on December 6th, 2007 4:02 am

    Great video, I am just getting started with this online stuff and these videos are great! I look forward to the next one.
    Thanks,
    Mike

    [Reply]

  7. Scott on December 6th, 2007 11:18 pm

    Great video series. Thank you for taking the time to explain this material in an easy-to-understand format. I look forward to #3!

    ~Scott

    [Reply]

  8. Fran on December 7th, 2007 12:03 am

    Fantastic video series. So easy to follow and understand. Looking forward to #3.

    Cheers

    [Reply]

  9. Andrew on December 8th, 2007 10:53 am

    At last someone explains the concepts in clearly enunciated English! Thank you

    [Reply]

  10. John on December 16th, 2007 9:49 am

    Clear and concise explanation understandable to a dumbo like me.

    Thanks. I look forward to the next episode.

    [Reply]

  11. colin on December 16th, 2007 3:11 pm

    the vidios so far have explaned things better than any program or info i have recived from anyone else they are great

    [Reply]

  12. peggy bracken on December 16th, 2007 7:04 pm

    TIM i think your tunnel videos are out of this world
    if only i could get to it.
    me a diamond member and all. its too bad
    good luck in all you are doing

    [Reply]

  13. Jane on December 17th, 2007 6:53 am

    Hi Tim,
    thanks for these videos, they are very well presented
    and very easy to follow and do like your humour:)
    Looking forward to the next one and hoping to learn
    what I need to get myself up and running on the internet.

    Cheers

    [Reply]

  14. Carol Huntington on December 19th, 2007 5:47 pm

    I have really enjoyed your info and would like to be an affilliate. I do not have a website as of now

    [Reply]

  15. Oral Sanders on December 20th, 2007 3:28 am

    By jove I think I`ve got it.
    windwalker

    [Reply]

  16. Mark on December 20th, 2007 11:56 am

    Great job! You are clear and to the point. Thanks for avoiding all the hype that inundates the internet when it comes to Internet Marketing. Look forward to more videos.

    [Reply]

  17. James on December 21st, 2007 4:50 pm

    One of the best basic tutorials I have ever seen. I can’t wait to get the remainder of the videos. Your use of a funnel system really hit the point. I assume you will folow up with the affiliate maeketing that is shown in the first paying level.

    Thanks again, looking forward to more.

    Dr. Jim

    [Reply]

  18. Freda on December 22nd, 2007 4:48 pm

    So cool to have someone with a nice voice give an easy to understand description. Thank you Tim

    [Reply]

  19. Rod Smith on December 23rd, 2007 12:15 pm

    Haven’t had a chance to look completely over since introduced this morning but definitely the freshest software this whole past year.

    Looks to be the best of ‘08 to me.

    [Reply]

  20. Nicholas Mancini on December 25th, 2007 1:05 am

    Hi Tim,

    This system sure looks great. I was also wondering of any similarities with “Downline Secrets 2″ of James Grandstaff.

    I will look further into the system to make sure i understand the principles behind it and apply it.

    Thank you and Happy Holidays!

    [Reply]

  21. Kerstin Seiferheld on December 26th, 2007 1:11 pm

    Hi Tim
    very nice and understandable videos— great you speak slowly ( I am Deutsch)

    I am wondering whether I am able to master the techie stuff of it like setting up autoresponders etc

    Hope it will be easy to implement

    Thanks so far!
    It is a great and enjoyable teaching!

    Cheers
    Kerstin from Germany

    [Reply]

  22. gary on December 28th, 2007 10:08 pm

    thanks for the Info very good and to the point hope for more

    [Reply]

  23. James on January 10th, 2008 3:27 pm

    Your information is definitely compelling. However, can this be made to work for those who do not yet have a website and squeeze page to launch a business? Another words, can computer illiterate persons be brought up to speed quickly and how costly will it be realistically?

    [Reply]

  24. Pete on January 13th, 2008 5:00 pm

    Hey Tim Pete here in Calif.- I need help! This will be great!! Thank You. I need a good squeeze page for my cookie cutter site NO TRAFFIC YET! Ready to learn>>>>>>>

    [Reply]

  25. Marvin Pagkanlungan on January 16th, 2008 9:53 pm

    I’m beginning to get the idea.

    [Reply]

  26. John Cussons on January 27th, 2008 5:48 am

    Tim
    I’m hooked, can’t wait for the next installment!!
    Thx

    [Reply]

  27. Nate on January 28th, 2008 12:41 am

    Another well developed message. It’s nice to have this information broken down to an understandable level!

    Thanks!

    Nate

    [Reply]

  28. Bobby Corley on March 1st, 2008 7:49 pm

    Great job Tim! I’m waiting patiently…Bobby Lee

    [Reply]

  29. Gail Fay on March 3rd, 2008 11:41 pm

    Outstanding presentation, Tim. None of the American hype. Such a relief to find someone who gently & concisely relates, in simple & understandable terms, to the uninitiated. I look forward to learning from you. Thanks so much.

    [Reply]

  30. Fred on March 10th, 2008 6:52 am

    Hi Tim I enjoyed you Frist Video, but had to click around to find it, there is no Click here Button, next I wanted to see the second Video and never found the button to view ,Did I do some thing wrong, But yes i agree and would like to Know More Thank you Fred Boggs

    [Reply]

  31. Rudy Roesel on March 10th, 2008 5:42 pm

    You have again exceeded all expectations. It is rare to see a powerful marketer such as yourself provide so much useful, no hype information. Keep up the good work.

    Rudy

    [Reply]

  32. Remie Brule on March 11th, 2008 8:26 pm

    Hi;
    Great information,I am just starting out and need all
    the help I can get.Your information seems promising to
    a person that Knows nothing about the internet and marketing. Looking forward to the net video! Thank you
    Remie Brule
    Leonel532@gmail.com
    Bruleenterprise.com

    [Reply]

  33. Carol Huard on March 15th, 2008 11:20 pm

    Hi Tim,

    Thank you for teaching me in a way that anyone
    could understand. I appreciate that.

    Thanks alot,

    Carol

    [Reply]

  34. Bill on April 20th, 2008 10:12 pm

    Great job with the video and I see that dupilication is the key

    [Reply]

  35. DesDrec on July 24th, 2008 11:46 am

    Hey Tim,

    Your videos are brilliant because they make an over complicated system simple. I think it’s hard work to get started and to put everything into place. But once you’ve got a viral system set up and you’re getting traffic that’s where the funnel plays its part.

    Many thanks and eagerly waiting for the next video.

    DesDrec.

    [Reply]

  36. Richard Ashworth on August 1st, 2008 10:13 am

    As with the first video, very clear, concise and easy to understand. I am excited to see what comes next.

    Richard Ashworth.

    [Reply]

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