Part 2: Broadening The Funnel
Click Here For The Video
Please give your comments and any questions on part 2 of the video series at the bottom of the page…
Following is a transcript of the video (asterixes indicate a clide change).
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Welcome back. And thanks for all the feedback from the first video. I’m glad to hear it helped and I hope to answer some of your questions in this second part.The marketing funnel is a key concept to creating an online business and in this session I’d like to explain how you can expand the opening of yours to maximize the number of signups you get.If you can do this, with qualified, targeted traffic, then you WILL generate more sales and create a highly successful automatic business of your own.Is that what you want?If it is, keep watching:This is Oxford Street, in London
It is perhaps the busiest shopping street here in the UK. Hundreds of thousands of purchase are made in this street alone every day.
The shops in Oxford Street pay some of the highest rent anywhere in the world to have an outlet there.
They’re all well known, well established brands, such as
Marks and Spencer, Selfridges, Nike, Top Shop, HMV, Gap…
On the Internet, our comparable brands are Google,
Yahoo,
Amazon and
My Space, for example.
So lets say you’re starting a shop offline and you want to make a success of it quickly.
Would you go all out to position your shop in the heart of Oxford Street?
Of course not. Even if you could afford the rent, there is a long waiting list so it could be a year or more before you’d be granted the space.
So perhaps you would look at Wigmore Street, round the corner,
or Hanover Street…
But even then, the rent is likely to be prohibitive for the amount of passing traffic you will get. Its a big gamble.
So… all you can do, is move out from the central shopping street, and look at somewhere less expensive. Somewhere you can set up your shop where there is enough passing traffic to get started and where your profits will exceed your rent.
Could be Cricklewood for example, or
Clapton… Anywhere…
But the important thing is, you can afford it. – and you know that the nearer you get to the main shopping street, the more expensive it is.
So we’ll look for somewhere in the pale area on this map.
OK – lets pick Clapton.
So there you are in Clapton, ready to set up shop.
And here it is…
Now, just to bring us back to earth, lets remember we’re not really setting up a shop in Clapton, that’s only an example.
You’re putting up a squeeze page on The Internet. And you’ve got to be realistic, its not going to get Oxford-Street-Style traffic.
But you can think of your squeeze page as your shop window. It is the opening to your funnel.
The signup box on your squeeze page, is
Your Shop Door.
So – say you post up your squeeze page on the web.
It’ll be like setting up shop in Clapton. Not a lot of passing traffic, and you’ll be working your heart out to get it.
You’ll be using techniques like pay-per-click advertising, article marketing, traffic exchanges and ezine ads.
I’ll have more about methods for getting traffic later in the series.
You’ll get some traffic through these methods, but it can be a slow process.
The point is, its just you and your squeeze page. With you doing all the work.
This is directly comparable to the passing traffic you’ll get in a capilliary street in Clapton.
So what do you think your funnel looks like?
Hmm – its narrow.
And what you want is a nice broad funnel, attracting hundreds of signups every day.
Now then.. this is where it gets interesting. So you can stop wondering, and let the penny drop.
Are you Ready? …
OK. Imagine if you could clone your shop, and yourself, so that you now have two shops.
OK, each of them still in Clapton perhaps, and each of them relying on what passing traffic there is out there in a quiet suburban street…
There – With no more effort on your part, you have immediately doubled the size of your business.
OK. If we really were in Clapton, to clone in such a way takes time, work, extra rent. Expansion like this is a big step.
But on the Internet, you can do it easily.
And then you can keep doing it. And the people you give your shop to, can do it too…
You can have hundreds of people drawing traffic to your shop window, positioned all over the Internet.
Not only that, but…
it won’t cost you anything.
So instead of just YOU working all hours to get traffic to your squeeze page,
You can have others pushing traffic to their own version of your squeeze page too.
And the more you get…
The more it will grow.
Do you want to know how to do that?
Well keep listening. Because I’m going to show you how you can expand your funnel from this…
To this…
And create an automatic business generating thousands in revenue.
I’m going to show you how to use viral marketing, the natural phenomenon of the Internet,
to create exponential growth in your business, like a snowball rolling down a hill.
The greater the surface area on a snowball, the more snow it picks up, and the faster it grows. Just like the more people you have with clones of your shop, the more clones will be made, the more signups you will get, and the more sales you will generate.
You don’t need Oxford Street
This method is unstoppable.
Now Remember this:
If you’re building a business online and you DON’T use viral marketing..
Then you might as well be OFFLINE.
Which would you rather…?
That’s it for this time. Keep watching out for the next part because I’ve got some big secrets to disclose showing you EXACTLY how to grow your business with the power of viral marketing.
Now please let me have your thoughts on the series so far…. below…
Completely agree with you.
How is ‘the cloud’ affecting business?
Great job got my full attention ready for next video.
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Very interesting videos, but what do you do if you have nothing to sell and no website??
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Kes,
Tim eluded to this in his first video. You can do this by finding someone else’s product and promoting it as an affiliate.
You are welcomed to visit my site for more information or contact me at kevinkingok@gmail.com
Good luck in your endeavor.
Kevin
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Tim you ar doing a great service and an extraordinery job Thanks John
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Another great video….thanks.
Now I am really looking forward to the next.
regards,
Bona.
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Great video, I am just getting started with this online stuff and these videos are great! I look forward to the next one.
Thanks,
Mike
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Great video series. Thank you for taking the time to explain this material in an easy-to-understand format. I look forward to #3!
~Scott
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Fantastic video series. So easy to follow and understand. Looking forward to #3.
Cheers
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At last someone explains the concepts in clearly enunciated English! Thank you
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Clear and concise explanation understandable to a dumbo like me.
Thanks. I look forward to the next episode.
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the vidios so far have explaned things better than any program or info i have recived from anyone else they are great
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TIM i think your tunnel videos are out of this world
if only i could get to it.
me a diamond member and all. its too bad
good luck in all you are doing
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Hi Tim,
thanks for these videos, they are very well presented
and very easy to follow and do like your humour:)
Looking forward to the next one and hoping to learn
what I need to get myself up and running on the internet.
Cheers
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I have really enjoyed your info and would like to be an affilliate. I do not have a website as of now
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By jove I think I`ve got it.
windwalker
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Great job! You are clear and to the point. Thanks for avoiding all the hype that inundates the internet when it comes to Internet Marketing. Look forward to more videos.
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One of the best basic tutorials I have ever seen. I can’t wait to get the remainder of the videos. Your use of a funnel system really hit the point. I assume you will folow up with the affiliate maeketing that is shown in the first paying level.
Thanks again, looking forward to more.
Dr. Jim
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So cool to have someone with a nice voice give an easy to understand description. Thank you Tim
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Haven’t had a chance to look completely over since introduced this morning but definitely the freshest software this whole past year.
Looks to be the best of ‘08 to me.
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Hi Tim,
This system sure looks great. I was also wondering of any similarities with “Downline Secrets 2″ of James Grandstaff.
I will look further into the system to make sure i understand the principles behind it and apply it.
Thank you and Happy Holidays!
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Hi Tim
very nice and understandable videos— great you speak slowly ( I am Deutsch)
I am wondering whether I am able to master the techie stuff of it like setting up autoresponders etc
Hope it will be easy to implement
Thanks so far!
It is a great and enjoyable teaching!
Cheers
Kerstin from Germany
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thanks for the Info very good and to the point hope for more
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Your information is definitely compelling. However, can this be made to work for those who do not yet have a website and squeeze page to launch a business? Another words, can computer illiterate persons be brought up to speed quickly and how costly will it be realistically?
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Hey Tim Pete here in Calif.- I need help! This will be great!! Thank You. I need a good squeeze page for my cookie cutter site NO TRAFFIC YET! Ready to learn>>>>>>>
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I’m beginning to get the idea.
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Tim
I’m hooked, can’t wait for the next installment!!
Thx
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Another well developed message. It’s nice to have this information broken down to an understandable level!
Thanks!
Nate
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Great job Tim! I’m waiting patiently…Bobby Lee
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Outstanding presentation, Tim. None of the American hype. Such a relief to find someone who gently & concisely relates, in simple & understandable terms, to the uninitiated. I look forward to learning from you. Thanks so much.
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Hi Tim I enjoyed you Frist Video, but had to click around to find it, there is no Click here Button, next I wanted to see the second Video and never found the button to view ,Did I do some thing wrong, But yes i agree and would like to Know More Thank you Fred Boggs
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You have again exceeded all expectations. It is rare to see a powerful marketer such as yourself provide so much useful, no hype information. Keep up the good work.
Rudy
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Hi;
Great information,I am just starting out and need all
the help I can get.Your information seems promising to
a person that Knows nothing about the internet and marketing. Looking forward to the net video! Thank you
Remie Brule
Leonel532@gmail.com
Bruleenterprise.com
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Hi Tim,
Thank you for teaching me in a way that anyone
could understand. I appreciate that.
Thanks alot,
Carol
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Great job with the video and I see that dupilication is the key
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Hey Tim,
Your videos are brilliant because they make an over complicated system simple. I think it’s hard work to get started and to put everything into place. But once you’ve got a viral system set up and you’re getting traffic that’s where the funnel plays its part.
Many thanks and eagerly waiting for the next video.
DesDrec.
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As with the first video, very clear, concise and easy to understand. I am excited to see what comes next.
Richard Ashworth.
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Hi Tim..Giselle here…technology is great …to have a chance to hear your expertise on the net.Just not sure if my websites are good enough to market like this..I m new at this..only started in Nov…Regards Giselle
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Hi Tim Giselle Here..Thanks For Your E mail….Will Try It Straight away..Just Did Joel Comm’s Course On Adsense..Placed It On All My Sites..BUT I Cannot See It On THe Net…I ve E mailed Joel Comm’s Crew BUT NO one Has Sent Me An Answer Yet……Do You Have 5 Seconds To Tell Me Why Please Many Thanks And Regards Giselle
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I love your approach
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