The arrival of 3-D chips means at last there is a whole new way of packing more transistors onto a single spec of silicon. And that means processors, the hearts and brains of computers, can perform more data transactions than their predecessors in a faster time.

In this post, I aim to clear up some of the misconceptions about what cloud computing is, and isn’t, and hopefully provide some useful pointers for how it could be deployed in your business.

What is Cloud Computing?

Cloud computing is a revolutionary concept because it can dramatically reduce the IT costs of businesses whilst sharply increasing their efficiency. Perhaps the greatest benefit it brings is that of infinate scalability. When you buy IT services through the Cloud, you only pay for what you use, from a single byte of storage, or a single user software license, to hundreds of terabytes and thousands of users.

It means therefore that IT costs can become variable instead of fixed.

It is especially appealing to small businesses because it means they don’t have to make disproportionately large investments in technology at start up.

Basically, there are three ways in which ‘the cloud’ is implemented and of use to us through the Internet.

1. Infrastructure as a Service (IAAS)

This is the provision of a networked computer infrastructure over the web. So, instead of buying locally stored network server hardware and peer-to-peer access, for example, you can now pay a monthly fee for a remote host which is infinitely scalable, and which only you and your organisation, have access to.

2. Platform as a Service (PAAS)

The object of PAAS is to enable a complete development platform to be provided over the web. It is especially useful therefore to workgroups and teams who are sharing, and working on, data files concurrently.

Otherwise known as ‘cloudware’, PAAS is an alternative to companies who use workflow facilities for building software or web applications, or collaborative projects just as architechture. It also includes highly scalable hosting solutions (as an alternative to a dedicated server, for example).

3. Software as a Service (SAAS)

The days of downloading and installing software, or buying it in a box and installing from disk, are coming to an end.

SAAS is perhaps one of the fastest-growing industries in the cloud, and already there are hundreds of applications which can be run efficiently through your web browser instead of locally.

Google docs, for example, now provide a real (free) alternative to Microsoft Office. There are other software services available too, for graphic design, brainstorming and flowcharts, help-desk, appointment and event management… and the list is growing all the time.

One of the main advantages of SAAS to the software provider is that new updates can be made seamlessly, without the need for the customer to install patches or upgrades. Everything required to run the software is held remotely and so minimal processing power is required on the local machine.

Following is a list of recommended SAAS resources:

Email list management:  Aweber

Online survey design and management:  Survey Gizmo

Brainstorming/Mindmapping: MindMiester

Helpdesk management: Zendesk

Email + Office-like apps: Google

Graphics: Aviary

Diagrams/Flowcharts: Gliffy

Click Here for the next private consultations.

All too often I hear people telling me they suffer from information overload, or that they know exactly how to set up and run an internet business but still can’t get off the starting block…

If this sounds familiar, you’re not alone. Fact is, you can get all the information you need pretty quickly.  And once you’ve got it, no one ever tells you, “you’ve learned enough now -  you can make a start”.

Did you know that attending a single well-chosen Internet seminar can give you all the information you need. Just don’t leave it thinking you’re a beginner, and that you have to learn even more before you start. Its not true. You’re no longer a beginner. Its time to use your knowledge to strengthen your confidence in making a start.  Trial and error helps.

Its your actions which earn money, not your learning.

Of the advice I give to my clients in Action Time sessions, much of it they already know. So the difference between the people who actually succeed with Internet Marketing and those who don’t isn’t what they know, its what they do.

And that is the point of these action sessions: to break it down into clear, easy-to-follow, action steps. Big as the Internet already is (1.6 Billion users with 500 million buyers, at the last count, and still growing exponentially) there are gaping opportunities for entrepreneurs to grab a huge slice of profitable niches as long as they perform good keyword research.

There are several reasons why good keyword research is so important, but the truth is, if you don’t do it, you can’t expect to succeed. It would be like building your house on sand: You know you can do it, but it will fall over.

And yet the most amazing thing is most people (99%) don’t actually take the time to do it! There in itself is the opportunity: Do keyword research well and you can find yourself ranking among the most established businesses in your niche very quickly.

Keyword research: vital to the growth of your business

Keyword research isn’t just picking four or five phrases which you imagine your customers might type into a search engine so you can use those words in articles on your site. Well, that is keyword research of a form, but its very basic. Its not going to help much. So here are some pointers, some ways in which I do keyword research, which I have found to make a real difference.

1. Brainstorm your target market thoroughly

Brainstorming for keywords means more than just picking a few words and phrases off the top of your head. It means thinking hard about your customers, their age, their habits, what they wear, what they earn, and creating a complete profile of them, because then you’ve got to get inside their brain. When you’re in the brain of your precisely-defined target customer, you can imagine exactly what keywords they would use. For example – might they miss-spell or use foreign spelling? – might they abbreviate? – might they include a location, a city or state, in their search phrase?  Or perhaps a date, or year…?

Consider these things and more when drawing up your first list of keywords, and make it a good, healthy and long list of twenty or thirty – more if you can, which you consider to be good base keywords for your niche. Don’t think about long and short tale at this stage. (Long tale keywords are the ones which are more specific. They get less searches, but they are prone to convert better because they’re more precise).

2. Expand your keyword list using Google’s free keyword tool

Once you’ve got your base list, open the free keyword tool at google, and enter the keywords to get Google’s list of related keywords. Enter them one by one and do a search with each one. Pick through this list, adding keywords you don’t already have – and are relevant – to your existing list. In a separate list,  and with the base keyword as the header, make a list of all the keywords in the Additional keywords to be considered column. This is found underneath the list of Related Keywords. The reason why I recommend google’s free keyword tool and not wordtracker, for example, is because Google controls the indexing of web pages, Wordtracker doesn’t. So when Google help us with keyword lists, either related, or to be considered, its actually telling us which phrases it is most likely to index us well for. Wordtracker is a great tool too, but overall, I have had more success with Google’s free keyword tool and Fabian Lim’s excellent Keyword Research PRO software (which uses Google and Wordtracker).

3. Store your keywords somewhere safe and somewhere you can share them

You will want to have quick and easy access to your keyword list, and so will  anyone you employ to create content for you. I use a spreadsheet in Google Docs to store my keywords, that way I can access them, and add to them, wherever I am, and share them directly my article writers and video creators easily so they can be working when I’m not.

4. Set up your content stream

Now that you have the keywords which you know will draw traffic, you can use them in several ways. They will be useful for pay-per-click contextual advertising but my interest, for now, is to get organic search traffic without having to pay for it.

When I do this, I find I can get between 3 and 8 listings in the organic Google search for terms which Pay-per-click advertisers have bid a dollar or more for.

The trick is this: Get a consistent stream of good content on your site, with a main keyword in the title of the article and between 3% and 7% keyword density of other related keywords - which you got from the Google Keyword tool, plus a splash of the Additional keywords to be considered, to help Google’s LSI (Latent Semantic Index). Then you will find that you can begin pulling traffic overnight to a wordpress blog with the All In One SEO plugin installed.

In my next installment, I’m going to show you how you can start getting that constant flow of content without having to create it yourself. Once you get it right, it can all be put on autopilot. In the meantime, be sure to get Sparky, Alexa.com’s browser toolbar. It gives you the alexa rank for every site you visit, and you’re going to want to watch the rank of your own site. As a rule of thumb, you should aim to get it below 100,000 first of all (i.e. be within the top 100,000 most visited sites on the Internet). Once you start doing this basic SEO stuff right, with good keyword research, you’ll be surprised how quickly the Alexa rank will move.

TIP: Keywords on your site are only any good if your site is being seen and indexed regularly by the search engines. It can take a while for a new domain to be indexed by google, so here’s a quick way to speed it up:

Download the Google Toolbar and install it in your web-browser. Then, enter your domain in the toolbar search box. If your site isn’t returned then its not indexed by Google yet. However, the action of entering “yourdomain.com” in the search box, or “yourdomain.info”, for whatever yourdomain is, places it in Google’s index so it will reach your site when it next sends the spiders round.

I hope you’ve found this helpful. Let me know with a comment below, and listen out for the next part in the series, when I show you how to put your entire content and high-volume organic traffic stream on autopilot.

Until then, I recommend having a look at Fabian Lim’s new Keyword Reasearch Pro Tool… I’ve been using this recently, and I’m impressed…

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That single word is the biggest hurdle for most people trying to earn an income online: Action.

And yet, once you’ve done it, everything can fall into place.

Everything that is, if the action you take is the right one. If not, it could be an expensive waste of your most precious resource: Time.

Its funny – we all know we can only earn an living if we do something, but on the Internet, when there are so many different things you can do, the act of doing is often so difficult.

Why can that be?

Well. Much of the time, its down to information overload.

Consider this: Marketing copywriters will often tell you not to give customers a choice when buying something. Their reason is because if customers have to make a decision, it adds a layer of difficulty to the sale. Sometimes its better just to present them with a solution, with no choices, so they can either take it or leave it. When you do this, more customers will take it than if you had given them a choice to make first.

How you spend your time is as important as how you spend your money.

If there are several different things you can do at each step towards reaching your objective, it makes that objective a lot harder than if there is a single choice at each step.

When presented with too many options, you’re more likely to do nothing, and remain in a state of uncertainty about which one to do, than to pick one for all the right reasons and invest your time in it…

Does that dilemma sound familiar?

I remember my driving instructor telling me once about a young woman he was giving a lesson to. When they reached a roundabout (traffic circle), she asked “which way do you want me to go here?”

The driving instructor replied: “If I don’t give you directions, you are to go straight on”.

So she did. And they ended up in the flower bed in the middle of the roundabout!

It all happened in an instant. She was just following what she *thought* were her instructions, and she didn’t have time to reason with herself that going straight on at a roundabout wasn’t a normal thing to do.

When in car headlights, bunnies are prone to stand stock still instead of run left or right, even though they remain in more danger that way.

In the heat of the moment, reasoning doesn’t come to them.

Tell me this: How many times have you seen a fantastic opportunity online, invested in it, and then done nothing with it? Belive me, I’ve read thousands of sales letters and seen some amazing opportunities. I’ve bought them many times only to end up doing nothing with them. I don’t do it so much any more because I have conditioned myself away from it, but sometimes its still hard not to.

In the heat of the moment, especially when pressed with urgency or scarecity, we will often make decisions which are, like the rabbit in the headlights’, irrational. Ill-advised even.

This is just one area in which mentoring can help.

With a good mentor, you should expect to reach your goal and save thousands in unnecessary expense. Yes, thousands. Tens of thousands even; and then you should end up earning double the amount in half the time it would otherwise take.

Mentorship like this is worth tens of thousands, but usually you can get it for around three or four. And considering what it can give you – a lifetime of freedom and prosperity, fast – it is a tiny amount to pay.

When you receive direct advice from someone who has already trodden the path, someone who has reached the goals you want to achieve, someone who can give you the most direct route to your aim, you are taking a positive step towards quicker, more tangible success.

Mentors are therefore valuable assets, and believe me, you won’t find anyone who has succeeded, and I mean really succeeded in life, who didn’t have a mentor to help them.

Think of it this way: No one is ever going to give you a working business. Sorry, that just isn’t going to happen. but a good mentor will pass you their torch, still burning brightly, for you to run with towards your goal.

In doing so, they are giving you everything they know to help you succeed, and mapping your course so you don’t waver from the path.

Who you choose as your mentor is an important decision. It has to be someone you can trust, and who’s presentation and style you can relate to. It should be someone who you know you can learn from, someone who has reached a place where you want to be.

But that’s not all. Too many mentorships allow huge class sizes in which the mentors don’t actually get to know each individual customer. If you find yourself on the receiving end of this type of mentorship, you are being fed unpersonalized information: Information of the type which may or may not apply to you personally, information which you may have to be selective about. And if you have to be selective about what information to act on, you’re less likely do it… remember?

So here’s my advice:

Book an Action Booster session with me. Let me hear what you want to achieve, no matter how far or near you are to achieving it, and I will set down a recommended set of clear-cut action steps which you can do straight away to make it happen.

This isn’t a difficult decision. I’m not going to ask you for thousands in payment. You can try it out and see if it helps. If it does, you’ll find yourself on a fast-track to success, with nothing to stop you achieving everything you set out to do. If it doesn’t, you’ll have learned some valuable traffic generating tips, the ones I keep closest to my chest. You’ll be able to use them time and time again to grow a series of income streams in the same way I have.

Either way, you’re going to get my time at a fraction of its normal price because I’m on a mission to see more people get ahead faster. Less floundering, more action. That’s what I want to see, and that’s what will make you succeed.

Here’s what you’ll get with your intensive Action Booster session:

1. Pre-session preparation. In a phone call with my office, and using a specially prepared online form, you will relay to me your hopes and dreams, plus give me a handle on what you’ve already achieved and what you already know. We will also give you helpful tips and guidance in how best to spend your intensive 30 minute Action Booster, so that you come away with as much as you can carry in the way of action steps, chunks of solid advice and tips, and tailor-made help.
   
2. An intensive 30 minutes consultation (either face-to-face in London or on the phone), structured specifically to give you a clear set of actions. Things you can do starting straight away, that will carry you along the most direct route to your goal.
3. Post-session de-brief. Here’s when everything you’ve got from your session will chrystalize into a meaningful series of tasks. This is one of the most important parts of the process, for it is here when everything takes shape and you can see the straight road ahead of you.

Whatever your goal is, whether it is income-related (three hundred thousand per year, for example), or product related (to sell a thousand copies of my e-book), I will help you using direct consultation and personal advice tailored specifically for you and you alone. Nowhere else will you find such a dedicated personal service, so specific to your acheivement than myactiontime.com

To book your appointment at a fraction of my normal corporate consultation rate, click below and select an available appointment date.

Choose Your Action Time

PS: This is a highly personal service so there will only be room for a small number of clients. Please be sure to book your Action Booster as soon as you can to avoid disappointment.

PPS: There are numerous surprises awaiting all members of MyActionTime.com. If you have what it takes, you may find yourself in my innermost-circle.

Videos from the recent Freedom Class in London are now available to view at the link below. If you’ve already seen them, or some of them, please let me know what you think by leaving a comment below.

These are a series of training videos which give techniques and strategies to use in growing your own online business.

The Freedom Class is a private laptop seminar in which participants are guided through the process of setting up their own self-propelling web business. They come away with a sales site, a blog and a double-dimension viral growth mechanism. All from scratch.

If you haven’t seen them yet, click on the image to get started.

Leave Your Feedback

If you have seen them, please leave a comment saying what you think of them below…

Kevin Brown, who I met over lunch the other day, has released Blog Storm Blueprint. He sent me a review copy and I’m impressed. The first half of the book teaches you step-by-step how to set up a wordpress blog, and the second half shows you how to personalise it and populate it.

This ebook is well written, easy to follow and comes with a set of optional how-to videos. It is also excellent value for the price. So if you need a hand setting up or configuring your blog, I recommend you get your copy today!

Click Here for your Blog Storm Blueprint

Yesterday’s post got to the front page of Google for a popular search term, within 10 HOURS!

And that’s with over 200,000 results:
“A Useful Free Internet Marketing Tool“.

In this post, I’m going to explain exactly how you can do that too.

But first of all, here’s the proof (see the bottom of this screenshot) Or, you can go to Google yourself and type in “A Useful Free Internet Marketing Tool”, yourself. Results vary, of course, so by the time you read this, it might be higher, or lower than it is displayed in the image below, and it will no longer say “10 hours ago”.

Now then, incase ‘front page of Google’ doesn’t mean anything to you, let me explain why it is so important.

About 80% of traffic on the Internet arrives at websites via the search engines. And Google has 45% or so of the search engine marketplace.

So if you can get your page ranked in the first page of Google for a common search term (or problem statement) in your niche, you’re well placed for the lion’s share of the traffic.

And this is an easy and FREE way of reaching them. It illustrates the power and speed of blogging as an Internet Marketing promotion tool.

And how can you use that traffic?

OK – here’s one way (the way I use it…)

Put a signup form on your blog, for a free ebook or something. Just make sure that on signup, your users are directed to a sales page. Either for your product, or one you’re affiliated to. That way, you’ll make money and build your list very quickly at the same time.

If you’ve got an MVS site (My Viral Spiral), then you can get the code for your signup box, to place in the side bar of your blog, straight from it. All the redirection is then looked after directly in your MVS site. Simply use the “Web Form Code” box.

You can still do this if you don’t have an MVS site yet, but are a member of someone elses. Or, if you want to join one, join mine: TimsViralSpiral.com (click register at this page)

I’ve had over 100 signups in the past 24 hours from my blog. Normally I get about 20 or so in the same time frame.

So yeah – the method I’m about to give you works!

And now I’ll explain how to do it.

1. Get A Blog

If you haven’t got a blog yet, I strongly recommend you get one. My preference is to use WordPress on your own domain, rather than a hosted one at Blogger or whatever.

If your webhost is worth their salt, they should give you Fantastico in your Cpanel. You can install WordPress from there for free. If not, you can download it, and install it to your site from wordpress.com

If you have an MVS site, you can ask us for your CPanel details… drop us a ticket in the tech help at timshelpdesk.com with your name and domain name and ask for your Cpanel username and password. You’ll find Fantastico at the bottom right of your Cpanel.

There’s a ton of useful stuff for managing your domain in Cpanel. If you need any help with it, try Discover-Cpanel.com

2. Install The Bookmarker Plugin

Once you’ve got your blog set up, install the bookmarker plugin from SocialMarker.com. That way, every post you make will have a bookmarker button at the bottom of it, like this one does.

Your readers, and you, can then bookmark your post with as many of the social bookmarking sites as you like. This will improve your ranking in the search engines fast.

Next, decide what problem statement you’re going after. (Mine was “A Useful Free Internet Marketing Tool”), and make a post with that as your Title.

When they’re spidering blogs, Google, and the other search engines, value the title with more importance than the post contents. That’s why it always important to title your posts carefully. And using known problem statements in your niche is always a good option.

By problem statement, I mean try and match, as closely as you can, the search term your prospects are likely to use to search for your product or service.

You want to be intercepting their search.

3. Write Your Post

Then write something useful underneath, for the body of your blog post. A post need only be 500 words, or less. Many are way less, but to get credence with a search engine, its best to aim for more than 400 words.

Be sure, too, to add some tags to your post. You don’t need too many but choose them carefully and make sure they’re good keywords for your niche. In WordPress, the ‘tags’ box appears underneath the ‘post’ box.

If you’ve got a list, direct them to it with a broadcast. You want as many people as possible clicking your bookmark button and bookmarking your post. The more who visit, the more will bookmark it. Its another percentage thing – Internet Marketing is full of them!

Oh, and don’t forget to click on your Bookmark button after you’ve published your post, and bookmark it yourself!

So there you have it – a free way to get traffic, signups and sales using smart blogging and social bookmarking.

If you’d like the further information on how to generate hordes of free traffic with your blog, I strongly recommend you signup at unstoppableblogging.com. There are some valuable lessons and tools there which can take your blogging, and your traffic, to a new dimension.

I hope this was helpful. Please let me know with a comment to this post… Especially if you have tried it out and got good results…

Oh, and if you like it – click this bookmark button and bookmark it! …

Thats right: So many valuable tips aren’t passed on, because too many of us presume others already know about them…

Well – if you know about this, great – glad you’re enjoying it too, but if not, let me introduce you to a free tool which I use uncountable times during my working day.

Its called Sparky…

This is an attachment to my browser window. It will work with IE or Firefox, whichever is your preference.

When you go to a website, there are a number of things which might strike you about it straight away: Appealing graphics, a hard-hitting headline, good/bad copy, industry logos, testimonials etc… but none of them give you a clue about how frequently the site is visited.

And don’t you think that’s important?

Put it this way: when you’re thinking of using a service, or buying a product, it helps to know how many others have used it too. We gain assurance in our purchase by knowing this. Or we realise we’re taking a risk. Either way, its worth knowing.

This is as important online as it is off. Social proof is a great way of converting sales, and its never better than when it is provided independently.

For example… if you find a site that is offering something, and claiming thousands of people have had success with it, then you should expect it to be quite a popular site, no?

So what if you could know, straight away, whether they were telling the truth or not?

Well, one of the dangers when we start out working online, is that there are many sites like that. And the only credible way of knowing how well it is visited, is by checking its Alexa rank.

The google rank helps too. That is a measure of how many other sites link to it (and what their rank is too), but that’s for another post.

Alexa is a web information company. It continuously researches every site it comes across on the Internet and monitors how frequently it is visited. Not only that, but it also gathers information about other related sites which carry a similar topic, so you can visit them too.

The Alexa toolbar, as it was, or Sparky, as they call it now, is a very cool tool for uncovering more about the webpage you’re looking at.

With it, you can not only tell how popular the site is, but also how its traffic has grown, or declined, in previous months.

The alexa rank is just that, a rank of popularity. The most visited site on the Internet (Google) has an alexa rank of 1. As I write, Facebook has a rank of 6. This means it is the 7th most visited site on The Internet. This is how it is displayed in the task bar of my browser window.

As a rule of thumb, if you can get your blog, or a site of yours, to show an alexa rank of less than 100,000 – you’re doing well: Its a good thing to aim for.

The page you’re looking at, my blog, used to have an alexa rank of around 60,000 – when I was updating it daily. Now that I do it less frequently, the rank has dropped to 280,000 or so.

Would it help you to know how well you’re doing in the traffic rankings – at a glance?

If you think so, or even if you would like to know more about any site you visit, and what other similar sites are, I strongly recommend you get this cool free tool.

The simple fact is this: If you’re marketing online, its helpful to know how your site is ranked against your competitors’. Using this tool, you can do that easily: visit both sites, and note the alexa rank of both. The one with the lower number, is visited more frequently than the other.

You can download and install Sparky on your web-browser at this link:

Hope you found this helpful. Either way, please let me know.

Have you got other tools you find useful in your day-to-day work… let me know with a comment below -

Oh, and by the way – if you don’t want me to moderate your commment, please make sure it doesn’t contain an affiliate link.

But the other half are still on the Internet, they’re not going anywhere and they’ll be busy while we’re away.

There’s no reason why the time we spend away from our computer should prevent us from building our lists, and our businesses, just as fast as they are (if not faster)… while we’re on holiday.

If you’d like a quick 5-step plan you can set-and-forget while you’re away… have a look at this.

Recently, I’ve been using a new technique with considerable success too. I’ll tell you about it soon, when I’ve got all the results in. But here’s the thing..

No matter which techniques you use, nor what long-term strategy you deploy for building your list, it is vital that you get the right tools in place for looking after it.

I mean it, the last thing you want to have to worry about when you’re running your list-building campaigns is the tools you’re using such as the autoresponder and the software, (or script that sits, and runs, behind your website). All you want to worry about is your marketing: maximizing traffic to your opt-in page and converting as many as possible.
Recently, I’ve been juggling autoresponders. Not something I recommend, infact its been quite a headache. But I needed to do it just so I could be sure to have as many of my lists as possible on an engine I can trust to be reliable and helpful to my listbuilding.

I figured with a new year approaching, its time to consolidate. I’ll be glad when its done and I know it won’t happen quickly. Unlike switching other services, switching autoresponders is a long-term and frustrating process: You have to get all your list members to opt-in again, you can’t just move the list without infringing spam regulations.

So, settle for the autoresponder you want to stick with long-term. And my advice (given I currently have accounts with 3 leading ones!) is Aweber.com.

Another vital tool in my business-building armoury is the script behind my sites. This is crucial especially if you’re to be efficient in using viral marketing methods to promote your business – and if you’re not, then frankly, what are you doing on the Internet?

That’s why I wanted to give away Motivated Marketing with the List Mission membership. This script does for Internet Marketers what Word Press does for bloggers. It automates, it gathers, it provides scalability and, by golly it delivers.

All software programs take a while to see which piece goes where. Its a conceptual thing. Once the mind has grasped the technique and the way it all fits together, then suddenly we realise what all the fuss is about.

That is my perception of these scripts. And Motivated Marketing is no exception. It is different from Butterfly Marketing, certainly a lot less in-depth and with fewer features. But it does the job of beck-ending affiliate sites, and its equipped with everything you need to give yours that vital dimension.

New users at List Mission will now be able to upgrade to the full version of Motivated Marketing (from the Lite version), at a fraction of its recommended price, as long as they do it on signup. Yes, its a One-Time-Only offer.

They then get all the additional features and benefits the full version brings.

But I don’t think its fair for previous members to be excluded from this deal, just because they joined early. Especially since the price is now the lowest it will ever be.

I may increase it, but it will never be lower than this.

If you’d like to see for yourself what the full version includes, over and above what you’ve already got, log into your account at http://www.listmission.com/login.php

If you haven’t got an account yet, and if you’re thinking about, or already, building a list, then get ono over and sign up while the price is still less than $20. I guarranteee you won’t find a better deal for all the software, advice and guidance you’ll get, or your money back!

Start building a targeted, responsive list of your own TODAY, so you can profit from it with one tiny email tomorrow…

See you there!

Related articles: Build it FAST! Lesson 1.