This year will see an important milestone in the history of advertising. For the first time, online ad revenues in the UK will be more than what is spent on TV.
Surprisingly, this statistic is yet to be reached in the USA, where TV ad spend will be around $72.56 billion this year, about a quarter of all ad spending, according to Interpublic Group’s Universal McCann.
And yet research last year showed that teenagers in the USA were spending an average of only 2 hours per week watching television. By far the greater proportion of their time is spent on the Internet and computer gaming.
Online advertising globally has grown by at least 20% in all years except the 2 straight after the Internet bubble burst, and according to private equity and investment firm Veronis Suhler Stevenson, it is projected to grow at at least the same rate through to 2010.
So this UK milestone will be seen in other countries too within the near future. Veronis anticipates that spend on other ad media will show marginal growth in the same time frame: broadcast TV (4%); satellite TV (10%); newspapers (2.2%); and radio (3%)
Online Ad Revenue growth since 1996
Source: Pricewaterhouse Coopers LLP
The signs are clear. If you’re not giving your company a presence online already, then the longer you wait, the more difficult it will be.
If you want to benefit from this rush of online advertising then you have to have somewhere for your target audience to go, and something for them to do when they get there. If not to buy, then at least give them somewhere to sign up, to indicate their interest in your product so you can build trust and reinforce assurance with them.
Participants of my Freedom Classes realise what can be done when current methods of online automation are put in place to create exponential growth.
If you’d like to learn more about these classes, go here.
Hello Tim,
I have read your blog and some of your e-mails in the past and have interest in what you do, especially when it comes to marketing online. What I liked best is that you seem to be promoting stuff that the average person can do online. I really like the flach presentation that you used to explain about automated web business. It makes total sense. I am attracted to your methods of list building.
Allow me to introduce myself, my name is Francis X. Burns. I have been working with a network marketing organization for the past 5 years and had some success but never hit it big. I’m looking to take things to the next level and I feel that getting better at Internet marketing can be the missing link to the puzzle.
The reason I am contacting you through this correspondence is to see what programs you are working that would not be in conflict with what I already do and in fact benefit what I currently do. I am actually looking for a mentor/partner that may be interested in the project I am involved in. It would be great to form a team of 100,000 Internet marketers that will make a real difference in the lives of others. Also I would be interested in promoting one or more programs or products you are currently working with.
Quite frankly, I am amazed by the amount of information and the different types of opportunities online. It is hard to be sure what is actually working well and what is not. I am hoping you can shed some light on the subject.
Of course, this is just an introduction and I look forward to future correspondence. Would you send and e-mail to me?
Sincerely,
Francis X. Burns
Burns Associates
Hazleton, PA 18201
Reply
Hi Francis…
Great to hear from you this way. I’m glad my information is of interest to you.
The best product I have, and know of, for assisting growth with network marketing online is My Viral Spiral (MVS) – http://www.myviralspiral.com
This is a tool which, while automating many of the Internet Marketing chores, gives you a viral front-end to your business.
On the Internet, if your business isn’t growing virally, then it might aswell be offline…
Hope this introduction helps, and I hope to hear more from you in the future.
Best wishes
Tim Brocklehurst
Reply
Tim,
Thanks for responding. I know your a busy guy, so your personal response if very much appreciated.
I will take a very serious look at the viral spiral.
Fran
Reply