Is The Internet Our Solution To The Oil Crisis?

10 or 20 years from now, we will remember this year as the year in which the world tipped towards digital innovations over and beyond their traditional oil-fed counterparts.

The papers today are filled with doom and gloom about the impending economic crisis, and the apparently endless oil price increases.

As I have reported before, this crisis is all the more extraordinary because for the first time, oil prices are driven by demand instead of scarecity. As China pulls its vast population out of poverty and into middle class, so more oil is being consumed there. And that means the price, for the rest of us, will increase.

One thing you can be sure of: Life as we know it is going to change.

Huge strides are being made in the delivery of battery-powered cars. more and more homes are turning to geo-thermal power, sucking their heating from the center of the earth instead of from burning fuel. The digital revolution, which has been so prominent with the rise of the internet and mobile phones, is also making up for our inability to afford oil any more.

So what does this mean if you work on the Internet?

It means opportunity, hope, promise, and an exciting future. Of course it does! - This is the time when every industry out there is seeking ways to avoid physical delivery of goods. Anything which can be delivered digitally, without adding to fuel costs, must be.

And unlike 8 years ago, when the bubble burst on those Internet pionneers because it was discovered that no one really knew how to monetize the Internet, the world knows better now, and the world has embraced the Internet. Well, to be precise, 1.3 billion of us are Internet users from a population of 6.3 billion. That’s 20%.

Moreover, 36% of those 1.3 billion say they use the Internet to make purchases.. that’s 468 Million buyers. And its growing all the time.

So have a think about your industry, if you’re not currently 100% online, and pay some thought to what you could convert to online delivery instead of off-. If you have an interesting case and would like some help developing a solution, let me know. Drop me a comment below, and I’ll get back to you. I read all my comments…