So what’s next? What comes after the so-called Web 2.0 era?

Whatever it is, it seems likely that the biggest player in the game, Google, will have something to do with it. And my guess is that Chrome will too, Google’s latest innovation.

Chrome currently is a mere web browser. It does the same job as Internet Explorer (Microsoft) and Firefox (Mozilla), or for that matter, Safari on a Mac. The purpose of a browser is to bring the Internet to you, on whatever device you use, be it a computer, a PDA, an iphone… without a browser, a computer is a stand-alone device with no global interactivity and without the web.

So Google’s plan is to change all that. With Chrome OS, it aims to turn the model on its head. i.e. instead of running a browser on Windows, the browser *is* Windows. The browser itself is the operating system and all the programs we currently use on our local machines, like word processors, spreadsheets and email clients, are actually run far away on webservers.

If you have an account with Google’s mail service – Gmail – you might already be familiar with the Documents feature. With this, you can accomplish almost everything MS Word and MS Excel do without paying for them, all through your web browser. And if your web browser happens to be Google Chrome, then you might experience a slightly faster service using these tools than with other browsers.

With the backdrop of these services behind us, its not difficult to see where things might lead. New lightweight computers – netbooks – are already on the market. At the moment they are loaded with Microsoft Windows, like virtually every other PC which is sold. But in the future, it looks likely they, and other light-weight devices, will come pre-loaded with Chrome OS. When this happens, we will all be using remote applications and storage to generate and save our files.

And when that happens, a new level of interaction and search will become available. One which makes the current method of Internet search almost, but not entirely, obsolete.

Imagine, for example, what the implications would be if whenever you saved a document you could choose whether to make it public to your associates, to senior management, to your friends or to the whole world. And when you save it, that’s it. Its done. You don’t have to FTP it to a website, or publish it as a blog post or attach it to an email.

And when you have saved a document like that, it becomes immediately searchable, but only to the group you made it available to.

The broader implications of this are huge. Especially when you consider all the new devices which are bound to come through for viewing the Internet with. When local processing power isn’t necessary, we could begin using a device like the current ebook readers from Sony and Amazon to do all our work on. They, at least, have a big enough screen. Alternatively, we may find technology leans towards paper-like screens which are foldable yet still touch-sensitive and equipped with high-speed wireless access to the Internet.

There will always be corporate websites. But in this new Internet generation, they will need to be a lot more interactive than they are now. The traditional website-as-a-brochure method will simply not be enough for companies to compete, and for organisations to work, efficiently.

But there are still some crucial outcomes required for all this to become reality:

1. Can Google really get away with it, or will its monopoly be too much for the world to swallow?

2. Will security issues prevent it catching on?

3. Will people be ready enough for it?

4. Will bandwidth speeds be fast enough?

5. Will the broadband network cover enough of the population?

In my next post, I will aim to answer each of these. If you have any more, please post them in a comment below.

So its finally here. Traffic Secrets 2.0 was released following a last-minute adjustment to allow for hightened server-load, at 1.00pm Eastern Standard Time on July 15th.

This was a month short of four years since John Reese launched Traffic Secrets 1.0 and famously took $1 Million in orders within 24 hours.

It will be interesting to hear how much was taken in the same time frame this time.

So what is Traffic Secrets 2.0?

As everyone who runs a business online knows, traffic is the lifeblood of an Internet business. Not having strategy for building traffic to your website is like placing your shop window out in the middle of the ocean.

No matter what we do online, we all need traffic.

The purpose of John Reese’s Traffic Secrets program remains the same as it was with the first version: To educate people on the ways available for building a steady, growing stream of targeted (relevant) visitors to their website. The difference is that these days, in 2008, there are many more ways available than there were in 2004.

Social Networking, for example.

Web 2.0 is a phrase that has been used, rather broadly, to categorise the new breed of websites which enable members to interact with one another, share resources, insights, information, education, pictures, video, and countless other things which the Internet is capable of handling. In 2004 these sites were all but non-existent (although Facebook was launched in 2004 for college students to interact with each other)… but these days, they account for a near majority of all Internet traffic.

Many of the methods John Reese introduced to us in 2004 are still around, and he has updated his methods for using them in 2008. Article marketing, for example, traffic exchanges and pay-per-click advertising.

But many, too, have changed. The Google algorythm is being worked on all the time, and is a very different beast now, so search engine optimization (SEO) runs to new set of rules, and there has been a near-verticle growth in blogging, which itself provides new opportunities for building traffic and sales.

They are all things which Internet Marketers need to know about if they’re to create shelf-space for their sales pages, but what really gives Traffic Secrets 2.0 the two point oh, is its explanation of how you can integrate the range of methods available in 2008 together into a winning strategy for your web business.

Altogether, in the Traffic Secrets 2.0 pack, there are 12 CD ROMs. Each one dealing with a different discipline in traffic accumulation. Typical for Reese, it is very thorough, and it provides an in-depth education on how to build a community of trusting visitors and buyers to your business.

As well as this education pack, there is also a 377 page training guide, a workbook for tracking your projects, and a series of step-by-step blueprints in areas such as Adwords, Social Networking and Market Spying…

All in all, it is an impressive package for the price. Many of today’s most successful online marketers reached fame and fortune on the back of Traffic Secrets 1.0. There can be no doubt that the same will be true of Traffic Secrets 2.0

Verdict: Thumbs Up

More information: Traffic Secrets 2.0