Pipeline Hype

I had a query recently which really got me thinking. And I’d like to share my response with you here…

Dan:

“Is there a reason you haven’t jumped on the bandwagon with all the other guru’s on the Profit Pipeline Co-reg product? The price may sound good for those who have the cash, but for folks like me it can be very tempting to go further into debt. I personally choose not to and will be putting my trust in you to get me where I want to be in terms of building my list.”

Thanks for the query Dan – here’s where I stand:

I haven’t promoted Pipeline-profits simply because despite the pre-launch videos, I just don’t know enough about what it is and why its so great. Anyone who’s been on my list for a while will know (hopefully) that I promote only those products I’ve either tried and tested myself, or for which I know the creator personally and who’s reputation and integrity I endorse.

Pipeline-Profits may be an excellent product, it could be “The Answer” to many Internet Marketing try-hards. Maybe its just me, but it feels like just another hype-fuelled mega-launch, like so many others we’ve seen recently. No matter how good it is, the familiarity of the launch formula de-valued the product to me.

Its becoming a common pattern: -

First comes the impressive free pdfs, or videos in this case, all the time creating curiosity, gathering interest in what the heck its really all about, and gaining signups to a concentrated list. This phase can last for weeks, months in some cases – or just until it feels like everyone has heard of it.

Then comes the pre-launch teasing emails from the JV partners, to get us salivating over what’s to come…

And then, all on the same day (preferably within the same hour) comes the launch emails from the JV partners. “There are only X spots available”, they say, “oh, and buy from my link to get this amazing free bonus…”

It is very effective, as Rich Shefren will testify and Brad Fallon, Andy Jenkins with Stompernet (apparently they achieved 8-figures following their launch!).

But its not all over.

After launch day there are further, equally important, phases in the launch process, and you can expect these from pipeline-profits in the days and weeks ahead.

First of all, a follow up email from the creators themselves to everyone who signed up during pre-launch. This will be backed up by the JV partners and it will give the low-down on how successful launch day was, how it was sold out within hours, or they may say there are a few positions still available, but only if you’re quick…

Then, there might be be another final reminder a day or two later, just making sure everyone knows there are only 7 places left, or perhaps announcing that it WAS sold out and the waiting list is X thousand, but there is a possibility for more places coming available so join the list now…

Then, a closing email will come out, telling us that if we wanted to join the program, we’re too late. The whole shabang is now sold out and we’ll have to wait and see if there’ll be another round of positions made available, but if there is, it’ll probably be at a higher price.. and the waiting list is already X thousand. This email will also probably tell us incidentally how the launch was the most successful of its kind in the whole history of Internet Marketing.

Then nothing.

For about a month, maybe 6 weeks.

Then: – “Hi, its us again, and guess what – due to the success of the program and the excellent progress of those on board… we’re deciding to make a few more positions available for a very limited time on a first-come-first-served basis… ”

Then we loop back to a JV round, a timed relaunch, more bonuses etc… and those who couldn’t afford it before suddenly get a second chance – but only if they’re quick…

Its a system that has worked really well and we’ve got Jeff Walker and his amazing Product Launch Formula to thank for it.

The only trouble is, its becoming too familiar. Like all marketing and advertising models, they work for as long as it takes before their audience believe they’re being manipulated. At that point, they become less effective.

But in the case of Internet Marketing, when there are large volumes of newcomers (and outgoers) every day, so there are fresh eyes and ears to appeal to, this product launch formula may get away with it for a while longer than we think.

The problem is, in my case at least (and please let me know if you feel the same) the familiarity of the formula undermines whatever quality there might be in the product. Instead of thinking “ah, this looks interesting…” I think, “oh – here we go again. Its another one of these.”

So, when it comes to Pipeline-profits, I’m completely ambivalent. I don’t endorse it (because I don’t know it well enough, nor its creators), and I won’t be buying it myself because I’ve already established a method for making a living online. Its the one I teach at The Freedom List and List Mission.

So – if you’re buying (or have bought) pipeline-profits. Please let us know here what its like, and how its going for you…

Thanks and good luck to all

Tim

Links:

http://www.productlaunchformula.com

http://www.pipelineprofits.com