Viral email marketing
October 3, 2008 by tim
The essence of good viral marketing is how the message passes from one person to the next.
A viral email can either be one which is sent using a viral trigger. In other words, the email has been triggered by a tell-a-friend form, or an automatic contact form at the host site.
My Viral Spiral (MVS), the membership site software for online viral marketing, includes this feature in its range of viral tools.
When it is done well, viral email marketing adds a whole new dimension to online viral marketing. As with word-of-mouth marketing, what makes something consciously viral online (passed on deliberately), is its motivating factor.
For viral ads to work, there must be something unique about them which makes the viewer want to tell friends about it. Often it is humour. A viral game on the other hand, is one which inspires, or is just fun. We humans love any excuse to pass on news, or to show things off, or to be the first with something cool. Viral ads and viral games appeal to that characteristic in us.
A marketing company with an online marketing area is not making use of the Internet unless it incorporates viral marketing in its marketing mix.
Viral advertising is just one form of viral marketing in a sea of others. For companies to adobt a good email marketing strategy, they should first consider the relationship they will have with their customer base.
Modern internet marketing has proved that listbuilding and capturing data from your visitors brings you your most valuable asset. Just as offline direct marketing before it, successful email marketing hinges on the relationship which is built between the sender and the recipient.
A good email marketing campaign is one which maintains relevance and regularity to get it read.
Relevance is important because an email marketing solution should never deviate from the niche subject the user signed up for in the first place, and regularity because people are most likely to open emails if their frequency doesn’t waver.
Of all the email marketing tools inside MVS, one of the most usique, and popular, is the way in which it notes the time of day a user signed up, and sends all pre-scheduled emails to that user at the same time of day.
This alone has proven to increase response rates by as much as 70%. With bulk email marketing, 70% improvement can more than double your earnings.
MVS comes with my strongest reputation as an email spider for growing an online business automatically. For targeted email marketing, nothing else comes close.
Think very hard before you pass-by adding MVS to your email marketing services. It really is a ‘killer ap’…
hi ruby nice to know somebody else looses things i think i would loose my head if it were not firmly
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